Neofoods is committed to protecting your privacy. Please take a moment to review this notice, which explains what information we collect, how we use it, and your rights. Neofoods is the data controller of the personal data collected via or in connection with neofoodsworld.com and any associated app (the “Site”).
What Personal Data Do We Collect?
We collect personal data that you provide directly, as well as information automatically collected through your use of the Site. This may include:
● Information you provide when using our Site (e.g. name, contact details, organization, country, and any information added to your account profile).
● Transaction and billing details if you make a purchase (e.g. delivery address and payment information).
● Records of your interactions with us (e.g. customer service inquiries or social media engagement).
● Information submitted when entering a competition or survey.
● Information collected automatically via cookies and tracking technologies (e.g. pages viewed, email link clicks, device type).
● Location data, if consent is given and required for certain services.
How Do We Use Your Personal Data?
We use your personal data for purposes including:
● Fulfilling orders and maintaining your account.
● Handling customer inquiries and service requests.
● Personalizing the Site and showing relevant content and offers.
● Monitoring and improving Site performance and functionality.
● Conducting market research and requesting feedback.
● Sending marketing communications and displaying targeted ads, with appropriate consent.
● Ensuring security, fraud detection, and legal protection.
● Complying with legal and regulatory requirements.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
● Contractual necessity: to perform or prepare for a contract (e.g. purchases and customer support).
● Consent: when you voluntarily share data or agree to receive marketing.
● Legitimate interests: to improve our services, understand our users, and provide a better experience.
● Legal obligation: where required by law or regulatory bodies.
Marketing
● With your consent or where permitted, we may send you marketing messages via email, phone, or post. These may be personalized based on your preferences and activity.
● You can opt out at any time by clicking “unsubscribe” in our emails or contacting us. Note that you may still receive transactional or legal notifications (e.g. order confirmations).
● We may also show you ads on third-party sites and social media platforms using cookies. These ads may be tailored using your online activity or demographic data. You can manage ad preferences via your browser or social network settings.
Who Do We Share Your Data With?
Your data may be shared with:
● Companies within our corporate group.
● Service providers (e.g. payment processors, delivery partners).
● Professional advisors (e.g. legal, compliance).
● Fraud prevention and law enforcement agencies.
● Government authorities in response to lawful requests.
● Potential buyers if we sell all or part of our business.
● Others, where legally permitted or with your consent.
Storage and Retention
We retain personal data only as long as necessary for its intended purpose. For example:
● Order records are kept for invoicing, warranty, and tax purposes.
● Complaints or service interactions may be retained to protect against legal claims.
● Marketing opt-outs are recorded to prevent future communications.
When data is no longer needed, we securely delete or anonymize it.
Security
We use encryption (e.g. SSL) to secure data transmitted through our Site. While we do our best to protect your data, no system can guarantee 100% security, especially during transmission over the internet.
Children
Our Site is not intended for children under 18, and we do not knowingly collect data from anyone under that age.
Cookies
We use cookies and similar technologies to:
● Enable core functionality on the Site.
● Analyze performance and user behavior.
● Deliver personalized content and advertisements.
You can manage cookie preferences through your browser settings.
Your Rights
You have the right to:
● Access, correct, or delete your personal data.
● Object to data processing or request data portability.
● Withdraw consent at any time.
● Lodge a complaint with your local data protection authority.
Contact Us
If you have any questions about this Privacy Policy, please contact us at support@neofoods.world
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