Founded in 1996, Shineroad International has spent more than 30 years building a foundation of trust, technical expertise, and deep market insight in China’s food ingredient industry. In 2018, that journey was recognized with a successful listing on the Hong Kong Stock Exchange (Stock Code: 01587).
To mark this milestone, we recently gathered — not just to look back, but to honor the people who made it possible.
A celebration of people and partnerships
Against the backdrop of a bright spring day, our team came together to celebrate 30 years of Shineroad. From a drone’s perspective, employees formed the number "30" — a powerful visual reminder of the decades of dedication standing behind it.
Leaders shared their reflections on the journey: the challenges overcome, the innovations delivered, and the steady growth that turned a local business into an internationally connected platform. Long-service employees — those who have been with Shineroad for more than 20 years — were recognized for their loyalty and contribution. Their presence speaks louder than any metric.
We were also joined by long-term partners, whose trust has been essential to our growth. Together, we cut the anniversary cake — a simple but sincere gesture of shared success.
And of course, the celebration would not have been complete without the energy of a traditional lion dance and drum performance — symbols of courage, good fortune, and a dynamic future ahead.
From Shineroad to Neofoods: building for the global market
Shineroad’s three decades of experience have always been about more than just supplying ingredients. That legacy now lives on through Neofoods, our global B2B platform launched in 2024.
While Shineroad remains deeply rooted in the Chinese market, Neofoods extends that expertise worldwide — offering integrated ingredient solutions, upstream quality control, and application-driven support to food manufacturers across the globe. With our own R&D center, in-house production lines for matcha, fruit juice, and cream, and a team of over 30 technical experts, Neofoods is built to help partners reduce risk, control costs, and bring better products to market — faster.
30 years is not the end — it’s a foundation
This anniversary is not just about celebrating a number. It is about honoring the trust of our partners, the dedication of our people, and the shared belief that better ingredients lead to better food.
From the Shineroad team to the Neofoods team — and to every partner who has walked with us — thank you for being part of this journey.
Here’s to the next 30 years!
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