Not all matcha is created equal. And not all matcha tells the same story.
While matcha is widely associated with Japan, its documented roots go back much further – to the Song Dynasty in China. Today, Neofoods brings this heritage back to the forefront with its Jingshan Matcha, a premium ingredient that combines centuries-old craftsmanship with state-of-the-art production capabilities.
A Heritage Rooted in Jingshan, the Birthplace of Powdered Tea
Jingshan, located in Hangzhou, Zhejiang Province, is widely recognized as the true origin of matcha culture. During the Tang and Song dynasties, Jingshan developed the foundations of authentic powdered tea through steam fixation, stone milling, and traditional whisking techniques.
Historical Japanese records, including Ruiju Myōgikō, clearly state that the tea ceremony originated from Jingshan in the Song Dynasty. Japanese monks studied tea cultivation, processing, and rituals at Jingshan Temple before bringing tea seeds, techniques, and traditions to Japan – practices that later evolved into Japanese matcha tradition.
Neofoods is rooted in this core production area, honoring the authentic origin while delivering matcha that meets modern global standards.
Own Farm to Factory: Full Control Over Quality and Consistency
Unlike many matcha suppliers that rely on blended or outsourced sourcing, Neofoods operates its own tea plantations, its own factory, and a dedicated R&D team.
| Capability | Detail |
| Own tea plantations | Full traceability from leaf to powder |
| Own factory | Direct control over processing and hygiene |
| R&D strength | 30+ years of experience, 20+ researchers, 16 patents |
| Testing & labs | 400㎡ testing space, 5 dedicated laboratories |
| Certifications | ISO 9001, ISO 22000, FSSC 22000 |
This vertically integrated model ensures stable supply, consistent quality, and complete transparency – critical factors for global food, beverage, bakery, and wellness brands.
Technology That Makes the Difference: Low-Temp Grinding & Ultra-Fine Texture
What truly sets Neofoods Jingshan Matcha apart is its processing technology.
| Parameter | Neofoods Jingshan Matcha | Conventional Matcha |
| Fineness | Up to 2000 mesh | Typically 800 mesh |
| Grinding Temperature | <20°C (low‑temp grinding) | Higher temperature |
| Mouthfeel | Smooth, non‑gritty | Can be grainy |
| Color | Brighter, vivid green | Duller |
Key benefits of low‑temperature grinding (<20°C):
• Retains chlorophyll for a vibrant green color
• Preserves L‑Theanine for a clean, umami‑rich taste
• Protects natural aroma compounds without thermal degradation
The result is a matcha powder that is finer, smoother, and more stable – ideal for applications where texture and color matter.
Applications Across Food & Beverage Categories
Neofoods Jingshan Matcha is designed for versatility. It performs well in:
• Beverages (matcha lattes, smoothies, RTD drinks)
• Dairy (yogurt, ice cream, cheese foam drinks)
• Bakery (cookies, cakes, breads, fillings)
• Confectionery (chocolate, candy, premium sweets)
• Instant drinks (powdered mixes, functional beverages)
Available in premium, universal, and flavored grades to suit different formulation needs and price points.
Neofoods Matcha Product Overview
| Product Name | MOQ | Selling Point | Application Recommendation |
| Matcha(TH-E0886) | 100kg | Brightest green color, the best fresh and umami taste | Premium chocolate, baking topping/filling |
| Matcha(TH-E0789) | 100kg | Second-class green,better fresh and umami aromathan TH-E 0653 | Beverages, baking topping/fillings |
| Matcha(TH-E0653) | 100kg | Cost-effective,similar color with TH-E 0789, but cheaper | Candy, instant drinks |
| Matcha(TH-E0567) | 100kg | Cost-effective: suitable for cost-oriented applicationsor customers. Fade-resistant among pure types; suitable for high-temp baking | Instant drinks |
Matcha Seasoning Powder (Solid Beverage) TH-E 3060 | 100kg | Specially for bakery; high temperature resistance forboth color and flavor. Vibrant colors and rich flavors | Bakery |
Current Promotion: Cost‑Competitive Entry for Qualified Buyers
As part of our ongoing promotion, Neofoods offers two matcha grades at the following FOB Shanghai prices (5 MT purchase volume, MOQ 100 kg per order, and promotion period: June 9 to July 9, 2026):
| Product Code | Grade | FOB Price (USD/kg) |
| TH‑E 0567 | Universal grade | From $17.70 |
| TH‑E 3060 | Premium grade | From $25.88 |
Why Choose Neofoods Jingshan Matcha?
✅ Authentic origin – Jingshan, the birthplace of powdered tea
✅ Own farm + factory – Full traceability and quality control
✅ 30+ years of experience – Deep expertise in food ingredients
✅ 2000 mesh fineness – Smoother texture, brighter color
✅ Low‑temp grinding (<20°C) – Preserves natural flavor and nutrients
✅ Non‑irradiation sterilization – Clean, consumer‑friendly processing
✅ Global certifications – ISO 9001, ISO 22000, FSSC 22000
✅ R&D support – 20+ researchers, 5 labs, formulation assistance
Neofoods Jingshan Matcha is available for global export. Whether you are developing a new beverage line, upgrading your bakery offering, or formulating a wellness product, our team is ready to support you – from application discussions to technical service.
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