We are delighted to share the success of Neofoods' participation in ISM Middle East 2025, held from September 15-17 at the Dubai World Trade Centre. As the largest and most international sweets and snacks trade event across the Middle East, Africa, and Asia, this year's exhibition proved to be an exceptional platform for innovation, collaboration, and market insight.
Our booth served as a dynamic meeting point for industry professionals seeking cutting-edge ingredient solutions. Visitors experienced firsthand our customized 3D gummy innovations, confectionery formulations, and specialized snack applications tailored to regional preferences. The constant flow of attendees—from product developers and procurement managers to brand owners and distributors—created an energizing atmosphere throughout the three-day event.
We engaged in substantial conversations with partners from across the region, discussing:
• Demand for halal-certified and plant-based ingredients
• Opportunities for cost-effective customization in various production
• Growing interest in functional confectionery with health-oriented benefits
The importance of sustainable and clean-label profiles in today's market is growing. And these exchanges provided valuable insights that will directly inform our product development and customer support strategies in the coming months.
Moreover, our show-specific promotion using code FOODTECH25 attracted significant attention, with numerous visitors claiming their complimentary gifts. This initiative allowed us to demonstrate our commitment to accessible innovation and customer appreciation.
The relationships strengthened and initiated at ISM Middle East 2025 have laid a strong foundation for future collaborations. The insights gained from this event reinforce our commitment to delivering high-value, innovative ingredient solutions that meet the evolving needs of the global confectionery and snack industries.
We extend our sincere gratitude to:
• The event organizers for delivering a world-class professional environment
• Every visitor who spent time learning about Neofoods' capabilities
• Our dedicated team members who represented our brand with expertise and enthusiasm
For those we met at the show—and those who couldn't join—we welcome further discussion about how Neofoods can support your product development goals. Contact our team at support@neofoods.world to explore partnership opportunities.
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