The Hi & Fi Asia-China trade show, held annually at Shanghai's National Exhibition and Convention Center (NECC), stands as one of Asia's premier platforms for food ingredients and innovation. This year's edition (June 24–26, 2025) brought together industry leaders, innovators, and solution providers to showcase the latest trends and technologies. And it once again proved to be the perfect platform for meaningful industry exchange. This year's event brought together over 1,200 exhibitors and 30,000 professional visitors to explore the latest trends shaping the future of food.

Spotlight on Booth 21G20

We were proud to exhibit at this year's event, introducing visitors to Neofoods' comprehensive offerings:

• Premium food ingredients & additives tailored for manufacturers and brands

• Custom formulation services and technical solutions

• Bulk-packaged and private-label food options

The highlight of our booth was undoubtedly the live tasting sessions, where visitors experienced first-hand how our ingredients elevate product profiles. The specially prepared samples received consistent praise for their clean-label qualities and exceptional flavor performance, with many attendees requesting follow-up technical consultations. The enthusiasm from visitors—from startups to established brands—reinforced our commitment to empowering the industry with quality and innovation.

Post-Event Reflections: Gratitude and Inspiration

As we reflect on these three dynamic days, we're filled with gratitude for every connection made. Many industry professionals visited our booth, sharing their unique challenges, success stories, and visions for sustainable, delicious food solutions.

Special moments included:

• Deep-dive discussions about formulation challenges with R&D teams

• The joy of seeing attendees return with colleagues to explore collaboration

The event reminded us that the food industry thrives on shared knowledge and human connections. Every conversation—whether about streamlining supply chains, clean-label trends, or novel applications for our ingredients—has given us fresh perspectives to enhance our services. The positive reception to our tasting experiences particularly encouraged us. One beverage developer remarked, "The mouthfeel consistency you've achieved is exactly what we've been searching for." Such immediate, sensory-proof validation of our technical capabilities was truly rewarding.

Looking Ahead

While we've packed up our booth, the relationships and ideas sparked at Hi & Fi Asia-China continue to grow. We're already processing inquiries, following up on project discussions, and incorporating feedback into our development pipeline.To everyone who engaged with us: Thank you for trusting Neofoods as your potential partner. To those we missed—our virtual door is always open. Reach out at support@neofoods.world to continue the conversation.